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Finance Meets Creative Strategy
We teach business owners how to read their numbers with clarity and build financial systems that actually support creative growth. Starting September 2025.
Explore Program Details
Learn From Someone Who Gets It
Theron Mulgrave has spent fifteen years helping creative businesses figure out their finances. He's worked with design studios, independent publishers, and small production companies across Alberta. His approach is straightforward—no jargon, no theory that sounds good but doesn't work in practice.
Before teaching, Theron managed finances for three different creative agencies. He knows what it's like when cash flow doesn't match your project schedule, or when you need to explain your numbers to someone who only speaks spreadsheets.
His teaching style focuses on real scenarios. You'll work through actual business situations—pricing projects, forecasting revenue during slow months, setting up systems that don't require a full-time bookkeeper.
What The Learning Path Looks Like
Our eight-month program runs from September 2025 through April 2026. It's designed for people who are running businesses, not studying theory.
01
Foundation Phase
We start with understanding your current financial picture. What systems are you using? Where are the gaps? This phase is about assessment, not judgment. You'll learn to read your statements without panic.
02
Building Systems
Here's where we set up processes that work for creative businesses. Tracking project costs, managing irregular income, creating forecasts that account for your actual business rhythm. Everything gets tested with your real numbers.
03
Application Period
You'll spend three months using what you've learned while Theron reviews your progress. Monthly check-ins help adjust systems as needed. Most participants find issues they didn't know existed—which is the point.
Real Projects, Real Numbers
Every session includes analysis of actual business situations. We've examined pricing strategies for digital agencies, cash flow management for seasonal creative work, and financial planning for businesses with unpredictable project timelines.
One recent analysis looked at a graphic design studio that was profitable on paper but constantly short on cash. We traced their invoicing timeline, payment terms, and expense scheduling. The issue wasn't revenue—it was timing.
Example From Last Cohort
A content production company realized their project pricing didn't account for revision cycles. After rebuilding their estimation process, they adjusted rates by eighteen percent and improved profit margins without losing clients. The key was showing value, not just raising prices.
Questions People Actually Ask
These come from conversations with business owners considering the program. If you're wondering about something not covered here, send us a message.
Before You Join
Do I need an accounting background?
Not at all. Most participants have creative or technical backgrounds. We teach the financial concepts you actually need, not everything that exists.
What if my business is brand new?
The program works best if you've been operating for at least six months. You need some financial history to work with, even if it's messy.
How much time does this require weekly?
Plan for six hours—three for sessions, three for applying concepts to your business. Some weeks need more, especially during the systems-building phase.
During The Program
What if I fall behind on assignments?
We build in catch-up time. The schedule accounts for busy periods in your business. That said, consistent participation matters more than perfect completion.
Can I get help between sessions?
Yes. Email support is included, with responses typically within 48 hours. For urgent questions during application phase, we schedule brief calls.
Will my business information stay private?
Absolutely. When we discuss examples in group sessions, all identifying details are removed. Your actual financials are only reviewed in private consultations.